Privacy Policy

When you register for, access or use Sony Entertainment Network (“SEN”), including the PlayStation®Network (“PSN”), the PlayStation®Store, the SEN branded store, online gaming, messaging and virtual communities, Sony Computer Entertainment Hong Kong Limited will, to the extent permitted by applicable laws, collect personal information about you. This Privacy Policy tells you how we will use this information and how you can contact us about this. By registering a SEN Master Account, or by having an associated Sub Account registered for you (for details on Master Account and Sub Account, please refer to SEN Terms of Service and User Agreement), or by accessing or using SEN, you agree to be bound by the terms of, and consent to the use and disclosure of your personal information as contemplated by, our Privacy Policy as set out below.

What information do we collect?

When you register with SEN, we, to the extent permitted by applicable laws, collect information from you, including without limitation your name, email address, postal address, country/area, date of birth/age, gender and language, password and any parental control options. We may also ask you to complete market research surveys. If you are a Sub Account holder we will collect this information from the associated Master Account holder.

Each time you sign in to SEN, we will collect information automatically without further notice to you, for example:

If you buy funds for your SEN wallet, we will collect your payment details, such as credit card numbers, cardholder name, expiry date and security code, in order to process your payment. Credit card details will be stored for future purchases, unless you remove them from your account via your SEN Account Management area. We will keep a record of your payments into the wallet and the purchases you make using your wallet.

What do we do with your information?

We use your personal information to operate SEN and to provide the products and services you ask for, including online gaming, community features, communications, downloads, subscriptions, promotions and competitions. We also use your personal information to deal with your customer service requests and to carry out business research and statistical analysis to improve our products and services and for marketing and promotional purposes.

We use your personal information in order to process your purchases and carry out credit checks. We may provide your payment details to banks and to any third party vendors relevant to a particular purchase in order to facilitate the completion of the purchase. We keep records of transactions for our internal records and in order to comply with legal and accounting obligations.

As SEN is a global service, your personal information will be retained by us and may be disclosed and transferred (both locally in Hong Kong and abroad) and made accessible to our authorized employees, other Sony Computer Entertainment group companies, related companies and affiliates and any third party service providers engaged by us to assist with providing you with our SEN services (including without limitation IT support, credit card payment processing, credit checking, advertising, marketing and promotions, monitoring online communications, managing your accounts and customer warranty repair service as set out in this Privacy Policy. You consent to the above disclosure and the cross jurisdictional transfer by us of your personal information provided that the purpose of such disclosure and transfer is covered by the terms of this Privacy Policy.

We may also disclose, and you consent to our disclosure of, your personal information to our external agents and advisors for our internal auditing, accounting, compliance and legal purposes. We use reasonable efforts to ensure that any third parties are under a duty of confidentiality to us and are only permitted to use your personal information in connection with the purposes described in this Privacy Policy and not for their own purposes (including direct marketing).

From time to time, we will send you administration messages about SEN (for example, if you lose your password or to notify you of changes to the SEN Terms of Service and User Agreement (“the Conditions”) or this Privacy Policy).

We will also give you the option of receiving marketing information relating to SEN and PlayStation products, services and promotions and electrical and electronics products offered by Sony Corporation from us. If you elect to do so, we may use your email address to provide marketing information to you. We do not share your personal information with other third parties for their own direct marketing purposes.

We will use your information to enforce the Conditions and any other agreements in place between you and SCEH, as well as any rules or codes of conduct applying to your use of SEN. In exceptional circumstances, we may use and/or disclose any of your information as required or permitted by law, to investigate complaints made by or against you, or to protect or defend ourselves, or others, against illegal, criminal or harmful activities.

We will keep the personal information you provided strictly confidential and will only use your personal information in connection with the purposes described in this Privacy Policy. We will not intentionally disclose, modify, destroy, sell or illegally provide your personal information to third parties.

Who else has access to your information?

You may also be invited to use your SEN account details to log in to online game features, online services and websites offered by other companies who are not part of the Sony Computer Entertainment group, such as third party game publishers, social networking and game consolidation sites. If you use your SEN account to access these services, we will share your account details with those companies, so that they can operate these services, conduct their own research and analysis on these services. For example, we will share gameplay information and your parental control options with the publishers of games which you play online. We are not responsible for how these companies use or publish your personal information. They may have their own privacy policies governing how they will use your information, which we encourage you to access and read before using any service supported by them. By using your SEN account details to log in to third party websites or online services, you confirm that you want us to share your account details in this way.

You should always take great care before providing your SEN account details to a third party as some sites may use your details to access your SEN account without your consent or for other fraudulent purposes.

If our business is transferred to another company, your information may be transferred as part of the business.

Information always publically available: your profile information

PSN Online ID: when you register a Master or Sub Account, you may choose a PSN Online ID. When you use PSN, your PSN Online ID is your public nickname and may be visible to all SEN users. Other users, such as people whom you meet or play online, can use your PSN Online ID to send you messages or chat. If you accept other users as your “Friends” in SEN, they can see what you are doing within SEN at any time. Your PSN Online ID, “About Me” statement, avatar pictures, country / area of residence, preferred language and gaming scores and statistics may be displayed in SEN or on our or third party game related websites.

Name: When you create a SEN account or sign in to an account on PlayStation®4, you have the choice between displaying your name or your PSN online ID. If you chose to display your name, this information will be available in the same way as we describe above. You can choose which “Friends” can see your name but they will be able to share it with others, for example by sharing gameplay video that you feature in (see below).

Profile picture: when you set up an SEN account on PlayStation®4, you can link a profile picture with your SEN account, in which case, this will be publically available.

Other images: if your device has a camera you may be able to upload or stream images of yourself and others.

Some devices allow users to record, stream and upload online activities such as gameplay and therefore may be distributed outside SEN without your knowledge, which means that you and we have no control over it.

Avoid sharing contact information on SEN.

Information you choose to share

You are responsible for any content you post on the SEN, and this content will be accessible to others.

PlayStation®4 has some specific features:

“Share” button: you or the user you are playing with online can live stream your gameplay, or upload gameplay video and screen shots to third party websites or the public through the “share” button on your device system. Your personal information (including your PSN Online ID, name and profile picture), text and voice chat may be captured and uploaded to the Internet.

Your activity feed: you can choose to share information about your SEN account activity such as your purchases, trophies earned and content accessed, or uploaded. This information is visible to SEN users through activity feeds.

Your choice: we provide privacy settings for your activity feed which you can set when you create your account or via your Account Management area.

We recommend you consider carefully whom you share your information with.

“What's New”

On some devices, such as PlayStation®3 systems and PlayStation®4 systems, users may access a “What's New” section that provides topical information about SEN and third party services as well as serves advertisements. Account holders who are logged into their accounts when they access “What's New” will have advertisements delivered to them in that section based on their location. We will collect information from account holders who are logged into their account when they access “What's New”, including Online ID, country, date of birth/age and language, for the purpose of performing research and statistical analysis. We share this information with certain Sony group companies and third parties who assist in delivering these advertisements and support the “What's New” service, solely for the purpose of performing business research and statistical analysis, except that Online IDs shall be hashed before they are shared with third parties, to ensure that they cannot be linked to a particular account holder, and date of birth will not be shared with third parties.

If a user does not have a SEN account or is not logged into that account when accessing “What's New,” that user will be asked to provide a country of residence, preferred language and date of birth/age. This information will be stored locally on the device and, if the user is eligible to receive advertising, will be shared, with Sony group companies and third parties who assist in delivering advertisements and supporting the “What's New” service, solely for the purpose of performing business research and statistical analysis, except date of birth will not be shared with third parties.

If you access the “What's New” section, we will log information from your device to calculate the number of unique and repeat views of advertisements. Logged data may include Online ID (for SEN account holders), length of time an advertisement was visible, size of the advertisement and other information related to each advertisement visible. Logged data or some portion of it will be shared with Sony group companies and third parties who assist in delivering these advertisements and support the “What's New” service solely for the purpose of conducting business research and statistical analysis, except that Online IDs shall be hashed before they are shared with third parties, to ensure that they cannot be linked to a particular account holder.

Monitoring of Communications

We reserve the right to monitor and record your online activity and communication on SEN and to remove any content from SEN at our sole discretion. We may appoint other companies to do this for us. However, we cannot monitor the entirety of SEN and we make no commitment to do so.

Changing Details and Unsubscribe

If you want to change or update your details, you can do so via your SEN Account Management area at any time. If you want to opt-out of receiving marketing information, you can also do so via your SEN Account Management area.

Cookies

Cookies are small text files which a website sends to your equipment. We use cookies to recognise you when you log on to SEN and otherwise to operate SEN. By accepting the Conditions and this Privacy Policy, you consent to our use of these cookies.

Security

We take appropriate steps to protect your personal information to prevent your personal information from disclosing, destruction and loss. These include setting up processes to minimise unauthorised access to or disclosure of your information. However, we do not guarantee that we will eliminate all risk of misuse of your personal information by intruders.

If you have set your “Auto Sign-In” setting to populate automatically your password and Sign-in ID, please make sure you change the setting back before you let anyone else use your SEN account or give your PlayStation®4, PlayStation®3, PSP® (PlayStation®Portable), PlayStation®Vita, personal computer or other hardware devices to anyone else, including for product warranty and maintenance services.

Children

If your country / area of residence is Hong Kong or Indonesia or Malaysia or Mainland China
You must be 18 to hold a SEN Master Account. Children under 18 may only hold Sub Accounts associated to a Master Account held by their parent or legal guardian.

If your country / area of residence is Singapore
You must be 21 to hold a SEN Master Account. Children under 21 may only hold Sub Accounts associated to a Master Account held by their parent or legal guardian.

If your country / area of residence is Taiwan or Thailand
You must be 20 to hold a SEN Master Account. Children under 20 may only hold Sub Accounts associated to a Master Account held by their parent or legal guardian.

We may email the parent or guardian of any child registered on SEN in order to confirm the parent or guardian's consent to registration.

Contact us

You are legally entitled to know what information we hold about you and how that information is used, as well as to request the correction of any inaccurate information held about you. If you would like to know what information we currently hold about you, have any questions, suggestions or complaints, please write to Data Protection Officer, Sony Computer Entertainment Hong Kong Limited, Suite 01-07, Level 16, Office Tower, Langham Place, 8 Argyle Street, Mongkok, Kowloon, Hong Kong. We will require you to provide proof of identity and may charge a small administration fee in providing you with access to or copies of your personal information.

Changes to this Privacy Policy

We, at our sole discretion, may modify this Privacy Policy at any time. To access a printable, current copy of this Privacy Policy, go to http://www.scei.co.jp/legal/ on your personal computer. If material changes to this Privacy Policy are made, you will be notified by a posting as you sign in to SEN or by email. If necessary, you will be given additional choices regarding such change(s). Please check back from time to time to ensure that you are aware of these changes. Your continued use of SEN, including use of your associated Sub Account(s), will signify your acceptance of these changes. If you do not accept material changes to this Privacy Policy and there are funds in your wallet prior to your refusal to accept material changes to this Privacy Policy, those funds may be refunded to you, your account will be terminated and you will not be able to access SEN.

Version 10.00 (1 November 2013)